Wimbledon
Event Background
The Wimbledon Tennis Championship stands as the oldest and most prestigious tennis tournament in the world, held annually at the All England Lawn Tennis and Croquet Club in London, England. First played in 1877, this Grand Slam event is famous for its spotless grass courts, strict all-white dress code, and rich traditions including the royal patronage and strawberries and cream. The 2024 Wimbledon fortnight drew over 500,000 spectators across 14 days of competition, with tennis enthusiasts from around the globe gathering to witness the sport’s elite players compete for the coveted trophy.
Scope of Work
Key Solutions
Challenges
Traffic Disruptions
The Wimbledon tournament creates significant traffic disruptions with roadblocks and checkpoints, increasing transfer times drastically when taking the wrong approach routes
Vehicle Identification
Managing a large fleet of identical vehicles made vehicle identification challenging for guests in busy parking areas during peak periods
Guest Coordination
With our client focused on event preparation and execution, our team needed to step in and ensure guest welcomes at each venue, which required precise coordination
Designed solutions
Recce and Driver Instructions
Our coordinators performed extensive reccees to determine the most optimal routes and instructed all drivers, limiting transfer times for our client
Branding and Numbering
Our coordinators not only branded the cars with company logo's, they also applied number stickers on the front windshield, so guests could easily identify their vehicle and driver on the busy parking
Live Tracking
To enable our client to personally greet guests upon arrival at Wimbledon, our team implemented a live tracking system for all drivers, providing real-time updates and ensuring timely arrivals without requiring constant client attention