“Whiskey weekend at the hillside”

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Johnnie Walker has been the title sponsor of the Belgian Grand Prix for the last two years, and they treated their guests - social influencers, prize winners, large clients and company executives - to an unforgettable experience in their suite at the foot of one of F1’s most famous turns: Eau Rouge. The Spa-Franchorchamps circuit is located in the Ardennes hills, far away from major cities and airports and infamous for its gridlocked traffic.

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As their go-to transportation partner at Formula 1 events for the last five years, GoHammerhead was challenged to implement a guest transportation programme based on lots of guests from 7 different client groups staying in 3 hotels, with last-minute schedule changes and additional requirements throughout the weekend. We delivered this programme with 16 identical and branded luxury MPVs, one luxury coach and a handful of separate airport transfers with luxury sedans.