"The World is a Better Place with Wool"

The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and consumers, united by the patron His Royal Highness The Prince of Wales. It aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn supports many small businesses and local farmers whose livelihoods depend on the wool industry.

In July 2019 GoHammerhead was a part of the Wool Beach Lodge opening, where a select group of lifestyle journalists and social influencers focused on the environment and sustainability were invited to an event that showcased the sustainable qualities of wool. Our chauffeurs provided the ground transport of these guests in branded Land Rover Defenders to various locations throughout the stunning area of Porthtowan. The 100% wool outfits of our chauffeurs were provided by the Campaign for Wool team and matched the event identity as well as the non-profit organization’s catchphrase: choose wool.

During the event, GoHammerhead impressed this first-time client with the professionalism and expertise of the chauffeurs, as well as their self-evident punctuality. The appearance of the chauffeurs as well as the vehicles received many compliments from the guests, and as a result they too were the welcome subjects of many Instagram posts, another way in which our client’s mission was accomplished and our added value proven.