Luxury Car Launch Seville
Event Background
The event of a luxury car launch transformed Seville, Spain into an automotive showcase for five weeks. The event brought journalists, content creators, and executives together for an experience centered around the brand’s latest model. The program included daily transportation between hotels, airport transfers, and access to a racetrack where guests could test the vehicle’s performance. The Spanish city provided an attractive backdrop for this automotive premier, combining historic settings with the innovation of the new model.
Scope of Work
Key Solutions
Challenges
Flight Interruptions
Managing logistics for over 25 daily airport transfers required sophisticated contingency planning to accommodate flight delays and schedule interruptions
Infrastructure
Navigating through Sevilla's narrow historic streets proved difficult, as navigation systems often suggested routes that were impossible for our vehicles to follow when reaching the hotels
Guest Coordination
With our client focused on event preparation and execution, our team needed to step in and ensure guest welcomes at each venue, which required precise coordination
Designed solutions
Full-time Monitoring
Our team created detailed daily plans, tracked all flights live, and maintained 24/7 availability to address changes promptly. Coordinators stationed at the airport ensured each guest received a personal welcome upon arrival
Extensive Recce
Our coordinators recceed the city and points of interest extensively, and created a plan together with hotel staff to take the most comfortable, quickest routes
Live Tracking System
To enable our client to personally greet guests at each location, our team implemented a live tracking system for all drivers, providing real-time updates and ensuring timely arrivals without requiring constant client attention