Event Summary

The NBA All-Star Game is an annual exhibition basketball game that brings together the league's standout players, as chosen by fans, coaches, and media members. Typically held in February, the event is a highlight of the NBA season, showcasing players from the Eastern and Western Conferences in a friendly yet competitive match. The game is part of the All-Star Weekend, which also includes other fan-favorite events like the Dunk Contest and Three-Point Contest.

Challenges

• Last-minute increase in transportation demand
• Many different venues & transfer times
• Wide range of required service levels
• Unexpected difficult weather conditions

Solutions

• Using historic figures to anticipate demand
• Pro-actively work with client by blocking vehicles in high-demand markets
• Ensure effective deployment of vehicles by setting up a shuttle service or use a vehicle for different groups
• Detailed transportation manifests to minimize loading & waiting times